Lecture: Business Reputation and Crisis Management (Hebrew)

A lecture I gave at the Open University’s “Hasifa” school, as part of an open day for maybe future students. This lecture is about self marketing and business reputation, as well as crisis management on the digital scene. I was invited because I’m planned to teach there next semester, as well as due to my experience in Dice Marketing.
The lecutre is in Hebrew. Sorry non heebs!